China Online Advertising Platforms Market Update in Q3 2013
Update Time:2013/11/1 10:15:45  Visits:580

China Online Advertising Platforms Market Update in Q3 2013

china advertising operators market scale from q3 2011-q3 2013

According to EnfoDesk, market scale of China advertising platforms in Q3 reached 28.77 billion yuan (USD 4.7 billion), 24.2% more than Q2 2013.

china advertising operators market structure from q3 2011-q3 2013

china advertising operators market share by revenue in q3 2013

In Q3 2013, Baidu occupied 30.8% market share by revenue, and Alibaba ranked the second with 15.9%. Google came to the third place in China advertising operators with 5.5%.

China advertising market in Q3 2013 grew steadily due to the slight recover of macroeconomic and the coming of sales season. Baidu remained its leading in China advertising operators, and keyword advertising was still the top advertising choice.

Tencent, Sohu, Sina,ifeng and NetEase together occupied 14.7% market share. Portal websites had broke the traditional business model of selling ads, integrating other resources such as social network, videos, entertainment and life services.



Read more: http://www.chinainternetwatch.com/4387/china-advertising-operators-market-update-q3-2013/#ixzz2jM6mnsnE